Celebrating a motorsports legend

For Polaris’ 65th Anniversary, we leveraged the element of surprise—a massive moving LED screen that ebbed and flowed with content telling stories of the company’s five largest brands. A large, pixel-mapped lighting rig amplified the visual impact of their message and provided touring level support to musical headliners. We also supported the divisional business meetings, new product garages, a 150,000 sq. ft. display room, a custom-made demo track, and a facility tour at the company’s R&D headquarters.