Target is proud of its reputation for hiring a diverse range of people and personalities.

And this recruitment video series—one “umbrella” video and several individual “mini-profiles”—proved it. Recorded over one weekend, we deployed directors and crews to shoot over 20 videos in almost as many localities. By establishing a strong, singular vision, and clearly communicating that vision to our team of directors and editors, the integration between all parties was seamless and the finished product had a consistent look and feel throughout.